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Marketing Manager

Company: Oskar Blues Breweries
Location: Longmont
Posted on: June 8, 2021

Job Description:


This position is responsible for developing, implementing, and executing strategic marketing plans in order to attract potential customers and retain existing ones.

What were looking for:

The Oskar Blues marketing team is looking to add an experienced brand builder to focus on the development and growth of the Wild Basin brand. This person should be a versatile marketer with expertise in storytelling, product innovation, marketing campaigns large and small, event activation, and reporting on initiatives. This person does not need alcohol experience, but should have a passion for building brands and willingness to dive in the rapidly growing hard seltzer market.

Essential Responsibilities

  • Leads brand building initiatives and strategy across all available marketing channels.
  • Develops strategies and tactics to get the word out about our company and drive qualified traffic.
  • Collaborates with eight-person marketing team to execute in all aspects of Wild Basin marketing.
  • Manages the Wild Basin product portfolio and drives innovation.
  • Delivers marketing within budget for Wild Basin.
  • Deploys successful marketing campaigns and owns implementation from ideation to execution.
  • Builds strategic relationships and partners with key industry players, agencies, and vendors.
  • Communicates with Commercial team to understand market performance and opportunities.
  • Conducts market research to determine market requirements for existing and future projects.
  • Measures and reports ROI.
  • Measures and reports performance of marketing campaigns.
  • Responds to customer emails.
  • Develops social media strategy.
  • Creates marketing presentations.
  • Supports development of innovation pipeline.
  • Works with team on partnerships and events.

Additional Responsibilities

  • Identifies areas for process improvement.
  • Monitors industry best practices and competitive deep dives.
  • Ensures continuous and comprehensive training and development for staff.
  • Performs other related duties as required or assigned.

Required Knowledge, Skills, and Abilities

  • Knowledge of creative marketing strategies, concepts, and practices.
  • Knowledge of project management and performance measurement.
  • Skill in problem-solving and metrics-driven thinking.
  • Skill in effective communication.
  • Skill in presentation.
  • Ability to work in a collaborative environment.
  • Ability to think creatively within deadlines and pay acute attention to detail.

Physical & Mental Requirements

Must have the physical and mental strength and endurance to be able to perform duties, in at times extreme environments, as well as the ability to handle stressors of the position in operational and administrative situations. Required to frequently lift and move 10-25 pounds. Expected to stand, sit, walk, climb, balance, stoop, kneel, crouch, crawl, bend, talk, hear, taste, smell, see, and operate objects, tools, and controls.

Position Snap Shot

Employment Type: Full-Time

Job Type: Exempt

Pay Type: Salary

Pay Range: 45k-55k

Supervisor: Marketing Director

Manages Others: Yes

Minimum Education: Bachelors Degree Required

Minimum Certification: None

Minimum Experience: 5 Years

Age Requirement: 21 Years or Older

Required Travel: Up to 10%

Driving Requirements: Yes

Tools & Equipment Used: Standard Office Equipment

Diversity Statement:

CANarchy values a diverse and inclusive workplace and believes that a career in craft beer should be accessible to all people. We are an Equal Opportunity Employer committed to providing equal opportunities to individuals of every race, color, sex, age, national origin, religion, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

The employer retains the right to change or assign other duties to this position as a result of evolving business needs.

Keywords: Oskar Blues Breweries, Longmont , Marketing Manager, Other , Longmont, Colorado

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