Director of Business Development | Elevate Home Care | Denver,
CO Longmont, CO
The marketer interfaces with hospitals, skilled nursing homes,
board and care homes and outpatient discharge planning services,
and physician offices. Provides and acts as a community resource
and public relations representative in facilitating safe quality
healthcare in our communities. The marketer is expected to generate
appropriate patient referrals/admissions by establishing and
maintaining professional relationships with all referral
DUTIES & RESPONSIBILITIES
Generate business by creating new and maintaining existing
relationships with physicians and other medical professionals,
community and senior organizations, hospitals, appropriate special
interest groups, discharge planners, nursing home professionals,
assisted living facilities, and other potential referral
Contacts, prepares and conducts sales and educational
presentations for physicians, businesses and local community groups
regarding home care services and benefits.
Assists the Director of Business Development in establishing
organization volume projections in the annual budget and in
establishing allocations for the marketing department. Monitors
allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a
comprehensive marketing plan designed to meet budgetary volume
Exceed client and internal expectations by providing daily
communication and creative solutions to problems and bringing a
Establishes and maintains positive working relationships with
current and potential referral and payer sources.
Ensures all communications, messaging and branding is aligned
with the Elevate Home Care culture.
Builds and monitors community, customer, & payer/patient
perceptions of Home Care.
Strategic planning including identifying opportunities for
additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Home Care markets
including government agencies, major payer groups, key referral
sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of
marketing and shares information with appropriate organization
Maintains comprehensive working knowledge of community resources
and assists customers in accessing community resources should
services not be provided by Thousand Peaks Healthcare, Inc.
Monitors and reports cost effectiveness of marketing
The above statements are only meant to be a representative
summary of the major duties and responsibilities performed by the
employee of this job. The employee may be requested to perform
job-related tasks other than those stated in this description.
JOB REQUIREMENTS (Education, Experience, Knowledge, Skills &
Bachelor's degree in Marketing, Business Administration, or
related field is preferred.
At least 1 year experience in health care marketing preferably
home care operations.
Demonstrated ability to work independently to increase business
targets, obtain contacts, and maintain relationships in the
Ability to market and deal tactfully with customers and the
Able to maintain an organized approach to territory management
and work with limited supervision.
Demonstrates good communications skills, negotiation skills, and
public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility
and cooperation in performing job responsibilities.
We Are Committed to Providing Life Changing Home Care Services
within the Denver Metro Area and Northern Colorado Home Front
Elevate Home Care is the perfect home care solution for
residents who want to maintain their independence and dignity by
continuing to live in the comfort of their own homes.
We are an equal opportunity employer committed to ensuring that
all conditions and privileges of employment, including recruitment,
hiring, evaluation, transfer, promotion, discipline, determination
of compensation and/or benefits, and termination of employment, for
all job classifications, are based on qualifications and work
record. No employment decision is made, nor do we discriminate, on
the basis of race, color, religion, creed, sex/pregnancy, sexual
orientation, gender identity, gender expression, age, national
origin, ancestry, citizenship, veteran status, or disability.