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Director of Business Development

Company: Ensign Services
Location: Longmont
Posted on: September 13, 2020

Job Description:

Director of Business Development | Elevate Home Care | Denver, CO Longmont, CO

The marketer interfaces with hospitals, skilled nursing homes, board and care homes and outpatient discharge planning services, and physician offices. Provides and acts as a community resource and public relations representative in facilitating safe quality healthcare in our communities. The marketer is expected to generate appropriate patient referrals/admissions by establishing and maintaining professional relationships with all referral sources.

DUTIES & RESPONSIBILITIES

Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.

Contacts, prepares and conducts sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits.

Assists the Director of Business Development in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.

Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.

Exceed client and internal expectations by providing daily communication and creative solutions to problems and bringing a positive attitude.

Establishes and maintains positive working relationships with current and potential referral and payer sources.

Ensures all communications, messaging and branding is aligned with the Elevate Home Care culture.

Builds and monitors community, customer, & payer/patient perceptions of Home Care.

Strategic planning including identifying opportunities for additional or improved services to address customer needs.

Maintains comprehensive working knowledge of Home Care markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.

Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.

Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Thousand Peaks Healthcare, Inc.

Monitors and reports cost effectiveness of marketing efforts.

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)

Bachelor's degree in Marketing, Business Administration, or related field is preferred.

At least 1 year experience in health care marketing preferably home care operations.

Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain relationships in the communities.

Ability to market and deal tactfully with customers and the community.

Able to maintain an organized approach to territory management and work with limited supervision.

Demonstrates good communications skills, negotiation skills, and public relations skills.

Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

We Are Committed to Providing Life Changing Home Care Services within the Denver Metro Area and Northern Colorado Home Front

Elevate Home Care is the perfect home care solution for residents who want to maintain their independence and dignity by continuing to live in the comfort of their own homes.

We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.

Keywords: Ensign Services, Longmont , Director of Business Development, Other , Longmont, Colorado

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