Paid Media Specialist

Company: Resource Label Group, Inc
Location: Longmont
Posted on: May 22, 2023

Job Description:

Overview: StickerGiant is an Ecommerce business that manufactures high-quality stickers and labels, providing fast turnaround, and excellent customer service. Our mission is to create a good company to work for which leads to happy, healthy Giants. We are guided by our values; All In, Grow & Learn, Positive Energy. We value and embrace the diversity of identities, experiences, thoughts, needs, and approaches. We communicate frequently and transparently which allows our employees to see, experience, and take ownership of our shared success together.The Paid Media Specialist is a creative minded and detail-oriented individual who loves to create advertising campaigns. You love to optimize advertising on digital channels to find the right customer segments. You will be responsible for developing, implementing, and optimizing paid media campaigns to drive engagement, leads, and conversions. This is an opportunity to contribute to a world-class Marketing team crushing Ecommerce strategies for a fast-growth company. ESSENTIAL DUTIES & RESPONSIBILITIES Develop, implement and manage paid media campaigns across Google Ads, Social Media Advertising, Display Advertising and new channels as they launchManage a portion of the advertising budget related to paid media campaignsConduct keyword research and competitor analysis to inform campaign strategy Create ad copy and design creatives leveraging best practices to drive performanceBuild out creative briefs for paid media campaignsOptimize campaigns based on data-driven insights and performance metrics Monitor and analyze campaign results and provide reports on the effectiveness of campaignsCreate testing strategy on ad campaigns, implement winning variations and share results with collaborators regularlyCollaborate with the marketing team to align paid media campaigns with overall marketing strategy Stay up to date with changes in paid media channels and adapt strategies to stay ahead of the curve Collaborate with Marketing team on special projects such as generating copy for ads, helping with creative shoots, and supporting other marketing initiatives REQUIREMENTS2+ years of experience in paid media campaign management across Google Ads, Social Media Advertising, and Programmatic Display Advertising Experience with Google Analytics, Google Ads, Facebook Ads Manager, and other advertising platforms - Strong analytical skills and experience with data analysis tools Experience with A/B testing, data-driven decision making, and iterative design processes is essentialA keen eye for design and the ability to think outside the box to develop engaging, high-converting ad creativesExcellent attention to detail - Excellent written and verbal communication skills Ability to manage multiple projects simultaneously Experience with lead generation and eCommerce campaigns is a plus. If you are a strategic thinker with a passion for driving results through paid media campaigns, we encourage you to apply for this role.Superb personal time management skills, highly organized, have the ability to multitask, prioritize workload and meet deliverablesA desire to learn basic aspects of business finance in order to contribute to the budgeting processAble to have fun and collaborate with othersAbility to work in a fast-paced team environment, adjust to changing priorities SCHEDULE & HOURSFull time (40 hours/week)Monday-Friday (typically 8 hours/day) This position will be a remote first position with occasional in person meetings and events BENEFITS & PERKSPay Range: $60,000 - $70,000 per yearCore Benefits:Health, dental, vision offered at reduced rates. Options for PPO or High Deductible for health coverageHigh-deductible health plan enrollees will receive an annual company contribution towards your HSALife insurance and short-term disability insurance covered at 100%Voluntary benefits include accident & critical illness, long-term disability, identity theft insurance Paid Time Off: 3 weeks vacation + holidays + floating holidays + sick daysPaid Leave: Paid maternity leave for employees who qualify for FMLA, as well as parental leave401(k): StickerGiant contributes 5% as follows: a guaranteed 3% contribution + additional match up to 2% of your contributionProfessional Development: We provide opportunities for attending conferences, obtaining and/or renewing certifications, and participating in workshops and will tailor-make your career development plan with you We care a great deal about creating an environment where all Giants can bring their whole selves to work and to provide all candidates with an equitable, inclusive and accessible recruitment process in alignment with our values. At StickerGiant, we provide Equal Employment Opportunity (EEO) to all persons regardless of age, race, national origin, citizenship status, political opinion, social group, ethnic origin, marital status, union affiliation, union sympathy, physical or mental disability, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. This policy applies to all conditions of employment including recruitment, hiring, promotion, termination, leaves of absence, compensation, and training. If you prefer accommodation during the recruiting process, or you have feedback about your candidate experience at StickerGiant, please contact the Director of People+Culture.

Keywords: Resource Label Group, Inc, Longmont , Paid Media Specialist, Advertising , Longmont, Colorado