Advertising Specialist

Company: StickerGiant
Location: Longmont
Posted on: June 17, 2022

Job Description:

Advertising Strategist StickerGiant is an Ecommerce business that manufactures high-quality stickers and labels, providing fast turnaround, and excellent customer service. Our mission is to create a good company to work for which leads to happy, healthy Giants. We are guided by our values; All In, Grow & Learn, Positive Energy. We value and embrace the diversity of identities, experiences, thoughts, needs, and approaches. We communicate frequently and transparently which allows our employees to see, experience, and take ownership of our shared success together. The Advertising Strategist is a marketing Jedi that is able to build out campaigns that align with our growth strategies and track performance back to business results. You wake up in the morning excited to look at numbers, see how they drove in new business, and can evaluate visual designs in advertising. You have a passion for co-creating winning approaches to finding new business through digital channels. This is an opportunity to contribute to a world-class Marketing team crushing Ecommerce strategies for a fast-growth company. ESSENTIAL DUTIES & RESPONSIBILITIES Contribute to the creation of our digital advertising strategy, ensuring cohesion between our paid promotions and other marketing collateral Provide a data driven approach to analyzing the success of advertising campaigns and testing of new platforms as directed Conduct & support recurring reporting to track, monitor & analyze KPIs across ecommerce and digital marketing channels (Paid Search & Social Ads) Manage and adjust Advertising budgets daily and monthly across all advertising channels and track campaign budgets in relation to overall advertising budget Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments Keep advertising aligned with other marketing campaigns by collaboration between roles on the team Execute keyword research, tracking and enhancement to further promote the brand and generate leads Provide support for ad-hoc data & research requests, as needed Collaborate with Marketing team on special projects such as generating copy for ads, helping with creative shoots, and supporting other marketing initiatives Support market research for pricing analysis and implement pricing strategies across all product categories Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics Promote brand advocacy and support active curation of the brand guidelines Submit creative brief requests to Creative Coordinator that relate to advertising campaigns EDUCATION AND FORMAL TRAINING Bachelor---s degree in Business Administration, Marketing, Statistics, Mathematics, Economics, Data Science, Natural Sciences, Psychology or a related discipline 3-5 years experience in data analysis and digital marketing for business (preferred) Excellent in math and statistics Outstanding writing and communication skills Experience with Google Ad Words, Facebook Business Manager and other paid advertising channels Google Analytics experience a plus KNOWLEDGE, SKILLS, AND ABILITY Able to manipulate data in Spreadsheets Google Analytics reporting, analysis and data analytics tools Experience tracking URLs and advertising campaigns back to conversions Superb personal time management skills, highly organized, have the ability to multitask, prioritize workload and meet deliverables A desire to learn and grow skills related to the job A desire to learn basic aspects of business finance in order to contribute to the budgeting process Able to have fun and collaborate with others Keen attention to detail Ability to work in a fast-paced team environment, adjust to changing priorities SCHEDULE & HOURS Full time (40 hours/week) Monday-Friday (typically 8 hours/day) This position will be a remote/virtual position with occasional in person meetings and events BENEFITS & PERKS Core Benefits : Health, dental, vision offered at reduced rates. Options for PPO or High Deductible for health coverage. High-deductible health plan enrollees will receive an annual company contribution towards your HSA: $600 per employee, and an additional $400 for enrolled dependent(s) Life insurance and short-term disability insurance covered at 100% Voluntary benefits include accident & critical illness, long-term disability, identity theft insurance Paid Time Off : 3 weeks vacation holidays floating holidays 6 sick days Paid Leave : Paid maternity leave for employees who qualify for FMLA, as well as parental leave 401(k) : StickerGiant contributes 5% as follows: a guaranteed 3% contribution additional match up to 2% of your contribution Bonus Program : Bonuses are provided based on achievement of annual financial goals for the company Professional Development : We provide opportunities for attending conferences, obtaining and/or renewing certifications, and participating in workshops and will tailor-make your career development plan with you STICKERGIANT WORKING CONDITIONS - COVID19 StickerGiant is considered an essential business and we are committed to providing a happy, healthy, and safe working environment for our Giants (i.e. employees) We have addressed risks proactively which includes: prioritizing critical operations, communicating with employees and customers regarding all business changes, adhering to proper/recurring cleaning procedures, enforcing social distancing and the proper use of protective clothing and equipment (provided to all employees by StickerGiant), implementing teleworking where possible, and keep informed status locally We care a great deal about creating an environment where all Giants can bring their whole selves to work and to provide all candidates with an equitable, inclusive and accessible recruitment process in alignment with our values. At StickerGiant, we provide Equal Employment Opportunity (EEO) to all persons regardless of age, race, national origin, citizenship status, political opinion, social group, ethnic origin, marital status, union affiliation, union sympathy, physical or mental disability, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. This policy applies to all conditions of employment including recruitment, hiring, promotion, termination, leaves of absence, compensation, and training. If you prefer accommodation during the recruiting process, or you have feedback about your candidate experience at StickerGiant, please contact the Director of PeopleCulture.

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