Advertising Specialist
Company: StickerGiant
Location: Longmont
Posted on: June 17, 2022
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Job Description:
Advertising Strategist StickerGiant is an Ecommerce business
that manufactures high-quality stickers and labels, providing fast
turnaround, and excellent customer service. Our mission is to
create a good company to work for which leads to happy, healthy
Giants. We are guided by our values; All In, Grow & Learn, Positive
Energy. We value and embrace the diversity of identities,
experiences, thoughts, needs, and approaches. We communicate
frequently and transparently which allows our employees to see,
experience, and take ownership of our shared success together. The
Advertising Strategist is a marketing Jedi that is able to build
out campaigns that align with our growth strategies and track
performance back to business results. You wake up in the morning
excited to look at numbers, see how they drove in new business, and
can evaluate visual designs in advertising. You have a passion for
co-creating winning approaches to finding new business through
digital channels. This is an opportunity to contribute to a
world-class Marketing team crushing Ecommerce strategies for a
fast-growth company. ESSENTIAL DUTIES & RESPONSIBILITIES Contribute
to the creation of our digital advertising strategy, ensuring
cohesion between our paid promotions and other marketing collateral
Provide a data driven approach to analyzing the success of
advertising campaigns and testing of new platforms as directed
Conduct & support recurring reporting to track, monitor & analyze
KPIs across ecommerce and digital marketing channels (Paid Search &
Social Ads) Manage and adjust Advertising budgets daily and monthly
across all advertising channels and track campaign budgets in
relation to overall advertising budget Establish positioning,
identify target audiences, and develop marketing plans with
specific objectives across different channels and segments Keep
advertising aligned with other marketing campaigns by collaboration
between roles on the team Execute keyword research, tracking and
enhancement to further promote the brand and generate leads Provide
support for ad-hoc data & research requests, as needed Collaborate
with Marketing team on special projects such as generating copy for
ads, helping with creative shoots, and supporting other marketing
initiatives Support market research for pricing analysis and
implement pricing strategies across all product categories Partner
with email, performance marketing and web teams to design, test and
evolve lead nurturing tactics Promote brand advocacy and support
active curation of the brand guidelines Submit creative brief
requests to Creative Coordinator that relate to advertising
campaigns EDUCATION AND FORMAL TRAINING Bachelor---s degree in
Business Administration, Marketing, Statistics, Mathematics,
Economics, Data Science, Natural Sciences, Psychology or a related
discipline 3-5 years experience in data analysis and digital
marketing for business (preferred) Excellent in math and statistics
Outstanding writing and communication skills Experience with Google
Ad Words, Facebook Business Manager and other paid advertising
channels Google Analytics experience a plus KNOWLEDGE, SKILLS, AND
ABILITY Able to manipulate data in Spreadsheets Google Analytics
reporting, analysis and data analytics tools Experience tracking
URLs and advertising campaigns back to conversions Superb personal
time management skills, highly organized, have the ability to
multitask, prioritize workload and meet deliverables A desire to
learn and grow skills related to the job A desire to learn basic
aspects of business finance in order to contribute to the budgeting
process Able to have fun and collaborate with others Keen attention
to detail Ability to work in a fast-paced team environment, adjust
to changing priorities SCHEDULE & HOURS Full time (40 hours/week)
Monday-Friday (typically 8 hours/day) This position will be a
remote/virtual position with occasional in person meetings and
events BENEFITS & PERKS Core Benefits : Health, dental, vision
offered at reduced rates. Options for PPO or High Deductible for
health coverage. High-deductible health plan enrollees will receive
an annual company contribution towards your HSA: $600 per employee,
and an additional $400 for enrolled dependent(s) Life insurance and
short-term disability insurance covered at 100% Voluntary benefits
include accident & critical illness, long-term disability, identity
theft insurance Paid Time Off : 3 weeks vacation holidays floating
holidays 6 sick days Paid Leave : Paid maternity leave for
employees who qualify for FMLA, as well as parental leave 401(k) :
StickerGiant contributes 5% as follows: a guaranteed 3%
contribution additional match up to 2% of your contribution Bonus
Program : Bonuses are provided based on achievement of annual
financial goals for the company Professional Development : We
provide opportunities for attending conferences, obtaining and/or
renewing certifications, and participating in workshops and will
tailor-make your career development plan with you STICKERGIANT
WORKING CONDITIONS - COVID19 StickerGiant is considered an
essential business and we are committed to providing a happy,
healthy, and safe working environment for our Giants (i.e.
employees) We have addressed risks proactively which includes:
prioritizing critical operations, communicating with employees and
customers regarding all business changes, adhering to
proper/recurring cleaning procedures, enforcing social distancing
and the proper use of protective clothing and equipment (provided
to all employees by StickerGiant), implementing teleworking where
possible, and keep informed status locally We care a great deal
about creating an environment where all Giants can bring their
whole selves to work and to provide all candidates with an
equitable, inclusive and accessible recruitment process in
alignment with our values. At StickerGiant, we provide Equal
Employment Opportunity (EEO) to all persons regardless of age,
race, national origin, citizenship status, political opinion,
social group, ethnic origin, marital status, union affiliation,
union sympathy, physical or mental disability, religion, creed,
gender, sex, sexual orientation, gender identity and/or expression,
genetic information, status with regard to public assistance,
veteran status, or any other characteristic protected by federal,
state or local law. This policy applies to all conditions of
employment including recruitment, hiring, promotion, termination,
leaves of absence, compensation, and training. If you prefer
accommodation during the recruiting process, or you have feedback
about your candidate experience at StickerGiant, please contact the
Director of PeopleCulture.
Keywords: StickerGiant, Longmont , Advertising Specialist, Advertising , Longmont, Colorado
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